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PAPYRUS
CLIENT:
THE CHALLENGE
With the uproar of negativity in the world, Papyrus wants to showcase its range of greeting cards with a campaign that is positive and uplifting.
THE SOLUTION
I've created a series of illustrations that portray different kinds of love to express that love, no matter what form, is a beautiful thing and should be celebrated. What's more positive than love?
People want to be specific in what they express through greeting cards
Love, There's a card for that!
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