top of page
DUREX
CLIENT:
BACKGROUND
Durex is the liberator of good sex. They believe good sex is a human right. They're providing the products to liberate everyone to have the sex they want on their own terms and part of having good sex is having the right protection.
THE CHALLENGE
Make carrying, and using, a condom the norm. The idea shouldn't frighten, bully, scaremonger or wade in on political or polarizing viewpoints.
THE SOLUTION
We decided to creatively showcase different places where you can have sex, showing just how random and spontaneous sex can be.
Most sex isn't planned and happens in the moment.
You Never Know When It Will Happen!
CREATIVE TEAM
Skylar Braswell - Copywriter | Bea Jones - Copywriter | Daniel Townsend - Art Director
bottom of page